Jeffery Reich
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Software Adoption · Global Digital Enterprise

Large-scale software adoption
and change enablement

Working alongside the program office, I helped shape a two-year IT adoption initiative for a global healthcare leader—creating strategy, personas, and tools to guide employees through change in a regulated industry.

Scope
Adoption communications for global rollout of 20 business applications
Markets
North America, EMEA, APAC
Impact
Improved adoption, higher employee engagement, and strong compliance

The Challenge

A global healthcare group rolled out a new Microsoft Windows platform and integrated productivity apps. The two-year initiative affected thousands of employees in highly regulated environments.

  • Unfamiliar applications and workflows
  • Resistance and uncertainty that risked slowing adoption
  • Precise, compliant messaging required in a pharmaceutical context

The Solution

I helped develop a structured communications strategy aligned with rollout milestones and regulatory requirements.

  • Worked with the PMO to integrate communications into the implementation plan
  • Created user personas for different employee needs and skill levels
  • Organized and scripted townhalls and live sessions
  • Developed instructional and motivational film concepts and scripts
  • Tailored messaging for internal staff and external stakeholders

The Outcome

The rollout established a repeatable approach to adoption communications across the global workforce.

  • Successful adoption of Microsoft Windows and integrated applications
  • Improved employee engagement and reduced resistance
  • A replicable framework connecting IT, business, and compliance goals
  • Stronger confidence among employees and leadership

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